When customers feel comfortable in your environment, they are much more likely to come back and recommend you to family and friends. We know that customer loyalty is important to every business. So, how can you encourage your customers to return?
One way is to make sure that you have, to the best of your ability, created an inclusive and accessible environment for customers and clients to enter in to. You need to make the environment not only physically accessible, but appealing and professional. Good design is functional and beautiful. Accessibility should be a key component of your interior design. This can be difficult if you have limited resources, but the small steps are equally as important!
Things to think about:
- Wheelchair access
- Hearing Loops
- Accessible toilets
- Properly trained staff who are friendly and approachable
- Well- designed seating areas
- Where and how your products are displayed
If you already have these in place, it is important that you shout about them! Get involved in your local community to learn more about the needs of your customers and talk to the public about how you are trying to work towards being more accessible. Communication is key here – from both parties. Moreover, we as consumers need to communicate with local shops, cafes and restaurants about what they can do to make it easier to be in their premises.
Eastbourne Designed for All’s last blog highlighted the benefits of being an inclusive business, for example if you work to be accessible you create a positive organisational culture and it can also contribute towards an increase in customer loyalty and sales!
Want to learn more? Eastbourne Designed for All is a campaign to help businesses in Eastbourne meet local consumers’ needs more effectively. We work with local businesses to help them access the tools and support they need to become more accessible and inclusive. Eastbourne Designed for All believes that businesses are in the position to make a real difference in local communities.
Send EDA an email to arrange a consultation: firstname.lastname@example.org