Earlier this month Urban Outfitters came under scrutiny for selling t-shirts which essentially glamorised mental illness. There are so many things wrong with this, I wouldn’t even know where to begin. Although this isn’t what I’ll be discussing today- I think that the issue of mental illness deserves at least one blog post of its own. After a lot of rightful outrage and campaigning on platforms such as Twitter and Tumblr, Urban Outfitters apologised and withdrew the shirts.
Social media is becoming a tool to cause change and make a difference, fast.
Back in 2012, millions watched this: http://www.youtube.com/watch?v=Y4MnpzG5Sqc. The KONY (Invisible Children) campaign reached people all over the world. Although some argued there were many flaws within the campaign, the impact of social media here was incredible. It was the first time I really realised the true potential that social media has. Of course I knew it is was an excellent modern marketing tool, a fun way to socialise and can enable you to build a professional profile online. But the main thing it can do, is connect people locally, nationally and globally- you can get your voice heard by BILLIONS of people, with a click.
I think it’s really amazing the opportunities that social media gives us. I believe young people especially, should be pushing themselves beyond just using social media to talk to their friends. My generation know social media inside out, we’ve grown up with it. This means that we have some of the best skills to use it effectively. We should take these skills and go out and make a difference.
That’s what I plan to do anyway.